Privacy Policy

Effective Date: January 16, 2025

This Privacy Policy informs you — the user (hereinafter also referred to as “you” or “the individual”) — about how PeK Automotive d.o.o. (hereinafter also referred to as “we”, “us” or “our”) collects, processes, stores, and protects your personal data when you visit any of our websites or engage with us through our digital channels.

This Privacy Policy applies to the following websites:

And to our official profiles on:

Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and TikTok.

We process your data in accordance with applicable data protection regulations, including the General Data Protection Regulation (Regulation (EU) 2016/679 – GDPR), and national laws governing data and electronic communications.

1. Data Controller

PeK Automotive d.o.o.
Obrtniška ulica 17, 1370 Logatec, Slovenia
Registration number: 8451273000
Tax number: SI 41693744
Phone: +386 30 777 050
Email: legal@pekauto.com

We currently do not appoint a Data Protection Officer. For any inquiries about your personal data, please contact us at the above email or phone number.

2. How We Collect Your Personal Data

We collect your personal data directly from you or automatically through our websites and digital platforms when you:

Visit or interact with our websites (data collected via cookies and tracking technologies);
Submit inquiries via contact forms;
Subscribe to our newsletters or mailing lists;
Communicate with us via email, phone, or social media;
Participate in our promotions, demo requests, or events;
Enter into business communication or contracts with us.

3. Types of Personal Data We Process and Legal Basis

We process the following types of personal data:

a) Automatically collected data (via cookies and analytics tools):

IP address
Browser type and version
Device type
Operating system
Access times
Pages visited and time spent
Referral URLs

b) Data you provide via forms, email, or contact:

Full name
Email address
Phone number
Company name and position (if applicable)
Country or location
Any message or content you voluntarily submit

Legal basis for processing:

Consent – when you opt in (Art. 6(1)(a) GDPR)
Contractual necessity – when you request a quote, demo, or partnership (Art. 6(1)(b) GDPR)
Legal obligation – for compliance with law (Art. 6(1)(c) GDPR)
Legitimate interest – for analytics, website optimization, security, and marketing (Art. 6(1)(f) GDPR)

4. Use of Personal Data

Your personal data may be used for the following purposes:

Responding to your inquiries and providing requested information
Sending marketing materials or newsletters (if you have consented)
Improving our websites, services, and user experience
Conducting internal business analytics
Ensuring website security and fraud prevention
Communicating updates about our products and events
Managing demo requests or distributor communications

5. Disclosure to Third Parties

We only share your personal data with:

Service providers (e.g. hosting, IT support, marketing tools, CRM platforms)
Marketing platforms (e.g. Google, Meta, LinkedIn, Mailchimp – always under data processing agreements)
Law enforcement or regulatory authorities, when required by law
Partners and distributors, only upon your consent or request

We do not sell your personal data. Data is not transferred to third countries without appropriate safeguards in place, in compliance with GDPR.

6. Children’s Privacy

Our websites and services are not directed at children under 15 years of age. We do not knowingly collect or store personal data of children. If you believe we have collected personal data from a child, please contact us immediately at legal@pekauto.com.

7. Automated Decision-Making

We do not use your personal data for automated decision-making or profiling that would produce legal or similarly significant effects.

8. Data Security

We implement technical and organizational measures to protect your personal data, including:

Encrypted data transmission (SSL)
Secure servers and data storage
Access controls and authentication
Regular system monitoring

Despite our best efforts, no system can be fully secure. If we detect a personal data breach, we will notify you and relevant authorities as required by law.

9. Your Rights under GDPR

You have the following rights regarding your personal data:

Access – to know what data we process and obtain a copy
Rectification – to correct inaccurate or incomplete data
Erasure – to request deletion of data (“right to be forgotten”)
Restriction – to limit processing in certain cases
Portability – to receive your data in a structured, machine-readable format
Objection – to processing based on legitimate interest or direct marketing
Withdraw consent – at any time, without affecting prior processing
Lodge a complaint – with the national authority:
Information Commissioner of the Republic of Slovenia
Website: www.ip-rs.si
Email: gp.ip@ip-rs.si
Phone: +386 1 230 97 30

To exercise your rights, contact us at legal@pekauto.com.

10. Retention Period

Data processed with consent is kept until consent is withdrawn.
Data processed for contractual purposes is kept for up to 5 years or as long as legally required.
Data processed for legal obligations is stored per applicable legal retention schedules.
Anonymous or aggregated data may be stored indefinitely for statistical purposes.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to improve user experience, analyze website traffic, and support marketing efforts. You can manage your cookie preferences via our website’s cookie banner or your browser settings.

Please refer to our [Cookie Policy] for more details.

12. Links to Other Websites

Our websites may contain links to third-party websites. These external sites have their own privacy policies, and we are not responsible for their content or data practices. Please review their privacy notices before using them.

13. Social Media

Our websites contain links to social networks (social plugins), including Facebook, LinkedIn, Instagram, TikTok, YouTube, and X (Twitter). When you click on the icon for any of these social networks, you will be redirected to the respective platform. The processing of personal data by these social networks, once you click on a social network plugin and are redirected, is conducted solely by the respective social networks in accordance with their own privacy policies.

You can review their privacy policies at the following links:

Facebook: Processing of personal data is conducted by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Privacy Policy available at: https://www.facebook.com/privacy/policy/
LinkedIn: Processing of personal data is conducted by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Privacy Policy available at: https://www.linkedin.com/legal/privacy-policy
Instagram: Processing of personal data is conducted by Meta Platforms Ireland Ltd., same as Facebook; Privacy Policy available at: https://help.instagram.com/519522125107875
TikTok: Processing of personal data is conducted by TikTok Inc., 5800 Bristol Parkway, Culver City, CA 90230, USA; Privacy Policy available at: https://www.tiktok.com/legal/privacy-policy?lang=en
YouTube: Processing of personal data is conducted by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy available at: https://policies.google.com/privacy
X (Twitter): Processing of personal data is conducted by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland; Privacy Policy available at: https://twitter.com/en/privacy

14. Changes to This Policy

We may occasionally update this Privacy Policy. All updates will be posted on this page with the revised effective date. Continued use of our websites and services after changes constitutes acceptance of the new policy.

15. Contact

If you have any questions or concerns about this Privacy Policy or your data, please contact us:

PeK Automotive d.o.o.
Obrtniška ulica 17, 1370 Logatec, Slovenia
Email: legal@pekauto.com
Phone: +386 30 777 050