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21 November 2024

Interpoma 2024

The Future of Apple Farming: How Technology is Revolutionizing the Industry

Interpoma 2024, held from November 21 to 23 in Bolzano, Italy, once again solidified its status as the premier international trade show dedicated exclusively to the apple industry. As innovation continues to shape modern agriculture, this year’s event focused on digital transformation and sustainability, showcasing groundbreaking advancements in orchard management.

Among the key participants, PEK Automotive proudly presented two of its most advanced technological solutions: the Apple Picker and the Double-Sided Sprayer. These innovations represent a significant leap forward in efficiency, sustainability, and productivity for apple growers worldwide.

The Apple Industry: A Sector in Transformation

The global apple industry has long been a cornerstone of agricultural economies, with Europe, the United States, and China leading in production. However, challenges such as labor shortages, climate change, and rising costs have compelled the industry to seek more efficient, automated solutions.

As consumer demand for high-quality, sustainably produced apples increases, orchard managers must adapt by integrating cutting-edge technologies. Automated harvesting, precision spraying, and data-driven management tools are revolutionizing how apples are grown, harvested, and distributed.

The Role of Automation: PEK Automotive’s Innovations

Apple Picker: Redefining Harvesting Efficiency

Traditional apple harvesting relies heavily on manual labor, which is becoming increasingly scarce and expensive. The PEK Apple Picker eliminates these constraints by offering a fully autonomous solution capable of operating with precision and speed.

Labor Savings: Automating the harvesting process significantly reduces dependency on seasonal workers.

Consistent Quality: Gentle, mechanized picking ensures apples are harvested without bruising, maintaining premium quality.

Operational Efficiency: The ability to harvest continuously, even during peak production periods, maximizes yield and reduces waste.

Double-Sided Sprayer: Precision for a Healthier Orchard

Pest and disease management are crucial to ensuring a healthy and productive apple orchard. However, excessive pesticide use can have harmful environmental effects and increase costs for farmers. The PEK Double-Sided Sprayer addresses these concerns by offering a highly efficient, targeted spraying system.

Precision Application: Ensures even coverage on both sides of the tree canopy, reducing chemical waste and improving effectiveness.

Cost Reduction: Optimized pesticide use means lower input costs for farmers while maintaining crop protection.

Environmental Sustainability: Reduced chemical runoff minimizes the impact on surrounding ecosystems, aligning with EU regulations and consumer expectations for sustainable agriculture.

The Future of Apple Farming: Smart Technologies Leading the Way

The apple industry is rapidly embracing digitalization, automation, and AI-driven decision-making. Some of the most promising trends shaping the future include:

Autonomous Machines: From robotic harvesters to AI-powered orchard management systems, automation is reducing the need for manual labor while improving efficiency.

Data-Driven Farming: Sensors, drones, and IoT devices provide real-time insights into soil health, weather patterns, and disease risks, enabling farmers to make informed decisions.

Sustainable Solutions: Water conservation techniques, energy-efficient equipment, and eco-friendly pest control methods are becoming industry standards.

At Interpoma 2024, the emphasis on these innovations made it clear that the apple industry is on the brink of a technological revolution. By integrating automation with sustainability, companies like PEK Automotive are paving the way for a smarter, more resilient agricultural future.


As apple farming faces increasing challenges, embracing technology is no longer optional—it is essential. The PEK Apple Picker and Double-Sided Sprayer demonstrate how automation and precision technology can drive efficiency, reduce costs, and promote sustainability.

Interpoma 2024 was a testament to the industry’s commitment to innovation. With continued advancements in agricultural robotics and smart farming solutions, the future of apple production is brighter than ever. The next decade will see orchards transformed by intelligent machinery, ensuring a more sustainable and profitable future for apple growers worldwide.

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